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GT Voice: Chinese investment could help Germany stabilize its talent base_我的网站

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    A BYD flagship store at the Ulmen car dealership on H?herweg Auto Mile in Düsseldorf, Germany, with new cars on display out front. Photo: VCG
Germany's industrial woes have increasingly become a hot topic of discussion. The latest Engineer Monitor report from professional association Verein Deutscher Ingenieure and the German Economic Institute offers a new look at the issue.
The report showed that there were 58,392 unemployed individuals in the engineering and information technology (IT) professions in the fourth quarter of 2025, the highest level since the survey began in 2011. 
Compared with the previous year, the number of unemployed increased by 16.7 percent, according to German media reports on Sunday.
These figures lay bare the challenges confronting the country's manufacturing sector. The reasons for the industrial woes are multiple. The soaring energy costs caused by geopolitical conflicts, the decline in exports caused by rising protectionism and low external demand, and the structural pain caused by industrial chain restructuring are all squeezing the space of German manufacturing.
Manufacturing is the backbone of Germany's economy, and engineers and IT specialists constitute the core force that sustains this pillar. For decades, the country's reputation for "Made in Germany" excellence was built on the expertise of these skilled professionals. Regardless of the macroeconomic ups and downs, preserving the stability and continuity of its industrial talent pool represents a strategic bottom line for Germany. 
Should large numbers of highly skilled technical professionals leave the industry or sit idle, industrial research and development (R&D) and production cycles will be disrupted. Over the longer term, such a waste of human capital will erode Germany's industrial innovation capacity and, ultimately, undermine the foundations of its global competitiveness.
In this context, the urgent task for Germany is to create sufficient quality positions for its technical talent. Should it fail to do so in the short term, then Germany needs to embrace a more open‑minded development approach. Shoring up its manufacturing base cannot be achieved solely through protecting domestic companies; it also requires a significant expansion of effective investment to create enough high‑quality jobs that can attract and retain skilled talent.
This is exactly where China‑Germany cooperation could deliver tangible results. According to the FDI Report 2025 published by Germany Trade & Invest (GTAI), the total number of foreign investment projects in Germany fell 9.3 percent overall to 1,564 in 2025. Nonetheless, Chinese companies became the largest source of foreign investment projects in Germany in 2025, overtaking the US for the first time since 2017. 
Chinese companies launched 228 investment projects in Germany in 2025, up 14.6 percent year-on-year. More than one in five Chinese investment projects involved production and R&D activities, above the overall average for foreign investment projects in Germany. This is a sign that Chinese firms are deepening their integration into the local industrial base, according to GTAI.
Observers noted the trend, pointing out that China is becoming an important force in driving German re‑industrialization. In industries where Germany urgently needs to rebuild its competitive edge, such as electric vehicles, batteries, energy technology, digital manufacturing, and automation, China is emerging as an increasingly significant complementary partner. In these critical areas that will determine industrial competitiveness in the coming decades, the relationship between China and Germany is not merely one of rivalry; there are clear and substantial complementarities. Germany still boasts world‑leading engineering expertise, precision manufacturing capabilities, and a strategic location at the heart of the European market. 
China has complete and highly integrated supply chains for raw materials and intermediate goods and large capacity for increasing production. When Chinese automakers set up R&D centers in Germany, or when Chinese tech firms collaborate with German factories to build smart production lines, the beneficiaries are not only the Chinese companies but also the German engineers who would otherwise face redundancy.
Cross‑border investment cannot flourish without a sound policy environment. Chinese companies are apparently willing to develop in Germany, but it can only happen on the premise that the German side provides a fair, reasonable and predictable business environment, reduces non-market interference in commercial activities, and allows capital to operate in accordance with market rules.
If the two countries are able to reach a deeper level of cooperation in investment, many of Germany's trade‑related concerns may well find more pragmatic solutions. The deep integration of industrial value chains would facilitate two‑way trade, creating renewed momentum for German exports of machinery, vehicles, chemicals, and other competitive products to China.
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　    一键部署OpenClaw        咱们做拼多多的，最怕的是什么，一个是没单，另外一个是起量后突然没单。比如我接的那些店，每天早中晚至少盯3遍单量和曝光数据，如果单量相比昨天持平或增长，那今天天气真好。    如果相比昨天掉单了，那完咯，又是阴郁的一天。

B | 拼多多店铺的单量变化直接影响着我抑或是大家的心情，你说拼多多单量能不重要吗？    那么影响拼多多店铺单量的因素，比如涨单，掉单，不起量，快速起量的因素有哪些呢？本文一篇给大家讲清楚。    01    店铺权重不够    这种情况往往发生在起新店的阶段，新店好的一面是没有任何违规处罚，评分正常。别问为什么这是好的方面，你做过生鲜果蔬就知道了。而坏的一面显而易见，权重是0，层级是1。    就这2个东西往这一搁，你要是前期没有那么一点点出价优势，它就是很难拿到单量。这种情况怎么办，不要管链接保本投产比是多少，直接打开全店托管，2的投产比，210块日限额去跑，先把店铺拉到2层级再说后话。    02    店铺有隐形降权    我们接过一个店就是这样的，看起来全新的一个店铺，在售链接为0，然后按常规思路先把链接铺上去，直通车以保本投产比以上去开车，先跑跑看。结果没曝光，当时有点懵，这个大标品，怎么会没曝光。

C | 然后直通车投产比出价降低0.5试试，依旧没曝光，继续降，还是没曝光。

D |     后来仔细看推广数据，发现店铺里面以前跑过链接，后来不知道什么原因都给下了。本着宁可信其有，不可信其无的态度，我们让客户重新注册了家新店，把老店链接一模一样的重新铺过来，结果一开车就有曝光，次日就出单了，你说遇到隐形降权的店是不是让人防不胜防。    03    新品没人群    这里的新品指的是真新品，就是全网都没有卖过的新品，对于这种品系统从来没有跑过，自然是没有人群的，也就是系统不知道你这个品哪些人群能吃。

E | 于是就会出现开车死活开不动，单量就是上不去的情况。    像这种情况我们是怎么解决的，2个方案，要么放弃这个品。为什么放弃，看第二个方案，要么拿出1-5个W的预算来车损拉人群。新品拉人群是要车损的，探索人群的过程漫长且耗钱，没实力的商家很难熬。    04    直通车出价不够    先说一个前置条件，直通车出价不够导致单量起不来指的是竞品有起量的标品。对于这种品，别人已经把市场抢完了，新进玩家想拿到单量，必须先车损把链接的单量和权重拉起来，后续再考虑拖价拉利润。    我们接的客户大部分做的都是大标品，只要是带利润去起店的，基本上都没什么动静，比如保本投产比3的，前期往往要出到2.5才能有单。

F | 如果3.5去起，是起不来的。    05    评分挂了    什么情况下评分挂了会影响单量呢，就是新链接刚跑了一两周，开始起大量时，突然间动力不足一样，一路下滑。我们遇到过很多这种情况，一排查，要么领航员双双飘红，要么售后集中出现一批品质退货，要么评价突然爆了几个一星差评。归根到底，就是评分挂了。    一个链接前一两周能起量，是因为评分数据还没反馈出来，起量快是点击转化够高，而后期评分一旦出来且挂了，我这样跟大家说吧，链接必掉量，所以稳住评分很重要。    06    热度过了    我们也接过应季品，有热度过了，也有热度来了的品。真的是肉眼能感知到，热度过了，单量萎靡不振，它不是你直通车提高出价就能解决的，而是整个市场都在掉。比如冬季品，现在已经很难卖了。但恰好我们做的是夏季品，进入6月份后，数据明显开始变好。

G |     所以各位如果是做应季品或者热点品的，一定要跟着市场的节奏来，不知道热度时间节点的，可以去指数平台看看，这个品几月开始起量，几月达到顶峰，几月开始清仓，能查出来的。    07    卖价能打和不能打    再说大通品，能不能起大量是价格决定的。同一个品，我们接的不同客户的，有厂家也有经销商，他们的成本不一样，我们的玩法也不一样。有成本优势的，我们就玩低价冲量，单量很容易起。没成本优势的，我们是强付费去做，单量相对不好起，而且体量也不大，纯靠多链接多店来撑起全月的GMV。    08    链接做的行不行    剔除产品因素店铺因素，能不能起量就看各位链接做的好不好了，我们也是从新手过来的，深知新手和老司机的区别，就是做链接的熟练度了。    我们现在上链接，SKU怎样布局买家更易转化，用哪些词更有说服力，怎样的主图点击更高，由于做的够多，接触到的模型够丰富，所以现在做链接起链接的成功率要远远大于刚开始做电商的那几年，熟能生巧，庖丁还能解牛嘛。    09    市场体量够不够    我单独把这条拎出来，是因为有的商家老板确实对市场的理解不到位。就比如一个很小众的品：印章袋子，全平台一天出不了两三百单的。

H | 有的老板愣是想自己一天出千单。

I |     咱们做电商想起量，前提要客观的评估市场，这个市场的体量有多大，价格带如何分布，我们价格带在哪里，能吃到多大的市场份额，其实都已经有定数了。拿到应得的市场份额已足矣，应得的市场份额拿不到才是真正需要去优化调整的。

J |     10    最后    影响拼多多店铺单量的还有运营水平，老板格局等等。我之前遇到过，有的品在A运营手里做不起来，换个B运营去做，愣是给做起来了。    所以上述讲了那么多，大家应该能悟出一个道理：做拼多多想拿到单量，是各个环节通力配合做好之后的结果，任何一个环节做不到位，比如客服迟迟不回复的，采购经常断货的，运营不靠谱的，它就是很难起量。    作者：老虎讲运营，运营书籍《全栈运营高手》作者；8年电商运营经验，多多运营老司机，千万流水项目操盘手，专注电商产品运营与推广，擅长品牌打造和爆款制造。

            

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Published on:13:22:43